Optimisation: The act of optimising your content for particular key terms or phrases so that search engines recognise your content as relevant to these terms and rank it.Rankings: Where you currently place or are ranked in the SERPs for your target keywords.SEM: Search Engine Marketing is a digital marketing strategy used to improve your rankings in the search engine results pages.SERPs: Search Engine Results Pages, which appear when someone initiates a search for a term or phrase on Google, Bing or another search engine.Organic Traffic: The volume of people visiting your site following a search on Google, Bing or another search engine, without any paid advertisements being involved.SEO (Search Engine Optimisation): The art of optimising your website’s content and technical structure, as well as your off-site content marketing efforts, to improve search engine rankings and increase organic traffic.This guide, by necessity, includes a fair amount of technical jargon, so before we get started, here’s a quick translation of what those terms mean in plain English: Want some free expert advice? Ask Exposure Ninja for a free website review and we will assess the health and performance of your website, and provide a video with personalised advice and suggestions to help you achieve your goals, absolutely free! Step 10: Maintain Your Rankings and Organic Traffic Over Time.Step 9: Promote Your Website and Consider Inorganic Boosters.Step 8: Create a Content Marketing Strategy and Stick to It.Step 7: Improve Your Website’s Usability and Technical SEO.Step 6: Increase and Improve Your Website’s Content.Step 5: Create an On-Site Content and SEO Strategy.Step 4: Research Your Competitors’ Content Strategies.Step 3: Identify Your Target Audience and Competitors.Step 2: Assess Your Website’s Current Health and Performance.Step 1: Define Your Organic Traffic and Wider SEO Goals.So what are you waiting for? Let’s get started! The 10 Steps for Increasing Your Organic Traffic If you follow our 10-step guide to increasing organic traffic, your hard work won’t result in overnight success - that’s just the nature of SEO - but you will see long-term improvements and strong, steady gains. Does getting to the top of Google and gaining more organic traffic from search engines feel like a dim and distant dream? Search Engine Optimisation, or SEO, is the art of improving your website’s performance so that you can gain better search engine results page rankings and, in turn, more organic traffic.

How to get organic traffic